Luscious looking lips
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Dior ushers in a new era in lip makeup with the breakthrough creation of a lipstick that boasts a hydra-gel core with a top coat effect for sensational mirror shine Buy Dior Addict Lipstick.
Concentrated in the shape of a CD at the center, the ultra-moisturizing soft core runs the full length of the stick. Application after application, it works like a top coat, adding an extra dose of shine and colourfastness with unbelievable comfort.
35 shades of Dior light created by Peter Philips, Creative and Image Director for Dior Makeup. A fashion-forward line, at once easy and avant-garde, to play with shine and effects.
Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand.
The new couture house became a part of “a vertically integrated textile business” already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a “majorly owned affiliate of Boussac Saint-Freres S.A.
Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac’s reputation as a “control freak”. Dior’s creativity also negotiated him a good salary.