The look darkened during the Luster period which was inspired by the electroscene of Berlin. Since 2004 A/W, Dior Men has delved into exploring the different styles of Rock and Roll.
The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.
Since 2007 and the departure of Hedi Slimane, Kris Van Assche implements a more formal and minimal style. Over the seasons, he softens the black stiff silhouette which had become too cliché and opt for models who add an athletic look to the spindly Dior Men silhouette.
This new look is characterized by attention to details and color palette of shades of black, gray, blue or brown.